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Archive for December, 2008

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Txting In The New Year 12/31/2008 12:12 PM

What will you be doing when the clock strikes midnight on New Year’s? Drinking Champagne? Throwing Confetti? Perhaps you will be among the increasing trend of people texting friends, family and loved ones with greetings for the new year. If you are not amongst us in practice chances are you are amongst us in the crowd. New Year’s is one of the highest text messaging days of the year. Sprint anticipates a 100 percent lift in text messages over the New Year’s holiday, and the lift is not just from the under 30 crowd. New studies have shown that 20 percent of adults ages 50-64 use text messaging which is up from 13 percent 2 years ago. Among this 20 percent 76 percent say they primarily use text messaging to reach their children. Therefore, don’t be surprised to receive a text from Mom this New Year’s.

New Year’s is the perfect social holiday to review how pervasive text messaging has become in our culture. I challenge you to conduct your own survey or just analyze the crowd you are in during the holiday. See who is reaching for their cellphone to send a text message. Given all of the recent studies about the extensive use of text messaging usage, you may not be surprised by how many people are text messaging….but you may be surprised by who is texting.

Posted In: Trends
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Update Your Status 12/15/2008 10:30 AM

How many times a day do you update your status on your Twitter account? Facebook? Myspace? AIM?

With many social networking websites available on your cell phone or PDA browser, it’s easy to stalk (err, keep track of) what everyone is doing at all times of the day. Twitter, which acquired more than three million accounts by September 2008, allows you to text your update to their keyword and it will automatically refresh your page with your whereabouts. Twitter even takes it a step further by linking to your blogs and other sites. Text, “You know you want to know every detail of my day” to the keyword, “40404″ and your Facebook friends will comment!

Although seemingly excessive, there are benefits:

  • Quick and easy way to locate clients and friends
  • Easy to update most sites – text your “update” to a keyword
  • Provides the practice for non-texters to gain the basic understanding how SMS functions

Updating and informing others of your status isn’t just personal anymore. Even the American Red Cross uses Twitter (http://twitter.com/RedCross ) to give up-to-date information about local disasters.

This new way of communicating makes everyone more comfortable with sending and receiving text messages. So, go ahead and get your personal message or status out there.

Posted In: Editorials
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Txt to Go Green 12/10/2008 02:20 PM

How many scraps of paper do you generate in one day? Between writing down phone numbers, putting meeting reminder post-it notes on your computer, jotting down grocery lists… it all adds up. In a trashcan. Then in a landfill.

Paper — in all its many shapes and sizes — amounts to almost half of what we end up sending to landfills. However, if Americans recycled just one-tenth of their paper, it would save 25 million trees a year.

What if there was a way to cut down on actual paper? Forget the recycling part (OK, not really!). What if we didn’t even jot notes down at all? What if we tapped them into our cell phones instead?

SMS text messaging is the most widely used data application in the world with 2.4 billion active users. The obvious next step is to cut out paper and focus on technology to help the environment.

Since 2007, I began each year with the same resolution – to be paper free. Hopefully this year I can make it happen with some of the following tips:

  • Use Google Calendar to make and receive reminders about meetings or appointments
  • Setup with your bank to text you account balances
  • Get SMS coupons for your favorite stores and restaurants
  • Sign up for contests and promotions by texting
  • Get a hold of clients and friends easily
  • Add your phone as a buddy on your instant messenger and send notes to yourself
  • All phones have an email address – send yourself reminder emails

Not only will it organize my life but I’m doing my part to help.

Posted In: Editorials
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