Make Any Day Black Friday with an SMS Sale 11/25/2011 01:00 PM by leah
It’s a big day for retailers and shoppers alike: Black Friday. Retailers make big plans to offer deep discounts, and each year they open their doors a little bit earlier to the crowds of consumers eager to get a deal and save a buck.
For one day a year, retailers are able to capture shopper loyalty (and dollars!) with these significant sales – but who says it only has to happen once a year?
With mobile marketing on the rise, and the market saturation of cell phone ownership, retailers can make it Black Friday any day by offering an enticing discount to the VIPs on their opt-in list.
Here are 3 easy steps for using SMS-based marketing campaigns to have people waiting in line any day of the year.
Build Your List
Use a traditionally busy day – or week – to offer a special prize or discount to consumers for signing up to receive text messages from your store. This could be a Sweepstakes with several high-ticket items, or it could be a generic coupon that recipients are able to forward to friends and family. Either way, make sure the deal is sweet so that you capture as many subscriptions as possible.
Keep Them Engaged
Building shopper loyalty isn’t just about sales and coupons. Consumers like to be treated well, whether they’re making a purchase or not. Remembering their preferences goes a long way in their likeliness to return to your location versus a competitor. SMS-based marketing campaigns are a great way to move specific inventory, like closeout merchandise, sale items, and end of season products.
Launch a Deal
Now that you’ve got a base of loyal, happy shoppers, you can use SMS messages to build buzz about an upcoming sale or event. Offer a minimal discount for anyone who walks through your doors on the sale date, and be sure to text your VIP subscribers that they get an extra discount for their loyalty.
Explore the mobile marketing possibilities: www.2waytxt.com
