2WAYTXT IS THE OFFICIAL TXT MSGING PARTNER OF RESPONSE EXPO 2011 05/03/2011 01:29 PM
ARK IDEAS PARTNERS WITH 2WAYTXT TO PROMOTE MARKING SERVICES THROUGH SMS @ CES & CTIA 05/03/2011 01:29 PM
Ark Ideas partnered with 2WAYTXT to promote both their marketing services and SMS by offering FREE shuttle service around town and to the convention locations during the 2011 CTIA in Orlando and the 2011 CES in Las Vegas.
Attendees had to simply txt a unique keyword to our short code 30 minutes before they needed to be picked up, and we sent one of our Escalades to pick them up!
2WAYTXT APPROVED BY CRICKET! 05/03/2011 01:27 PM
2WAYTXT is now certified to run txting campaigns through the major wireless carrier, Cricket. Approval was granted February 2011. 2WAYTXT is now available on almost every major carrier!
Mobile Making a Difference 01/21/2010 09:15 AM
The catastrophic earthquake in Haiti on January 12, 2010 has left many in need, and the global response has yielded immediate financial support that is unprecedented, made possible by mobile technology and texting campaigns.
Within hours of the news first breaking, the Red Cross launched a text messaging campaign to raise funds. Those wishing to lend a hand could simply text HAITI to 90999 to donate $10 to the Red Cross Relief Fund. Soon to follow, Yele Haiti, a grassroots movement founded by Wyclef Jean in support of growth in Haiti, launched their own mobile effort, asking supporters to text YELE to 501501.
The immediacy of SMS enables people to donate effortlessly and in masses, without the complications of setting up a network or infrastructure. The Red Cross reported 500,000 donations of $10 each within the first three days of the campaign. That’s $5 million, raised in three days!
Using mobile as a tool to illicit an immediate response makes it perfectly suited to causes such as disaster relief. Anybody with a cell phone can make donations anywhere and anytime, bringing individual efforts together for a united cause. People from across the United States were able contribute to a global effort.
Now that mobile is a tool to address world issues, never before have you truly had so much power in the palm of your hand.
Lance Armstrong and Livestrong Chalkbot Spread Words of Inspiration 08/04/2009 08:49 AM
Lance Amstrong’s fight against cancer has been motivation for many but his comeback to cycling is one of the greatest comebacks of all time. As Armstrong prepares to start the 2009 Tour De France, this time he is not only racing for himself/team, but for the 27.5 million who died from cancer during his absence from pro-cycling. Livestrong continues to be on the forefront of social media and social change and is utilizing the technology of SMS to spread the word, literally.
Race enthusiasts and Livestrong supporters can text an inspirational message for racers, and the Nike Chalkbot will scrawl selected messages on the bike path before raceday, not only inspiring those racing but forever memoralizing these messages as they are broadcasted throughout the world to a massive global audience.
The Nike Livestrong campaign has been known for its innovative marketing, from introducing wristbands to meaningful content on Twitter, but the Chalkbot is one of the greatest examples of SMS innovation that will result in quite possibly the biggest text-to-screen campaign ever run.
SMS in this utility is logistically perfect, limiting the length of each entry to 160 characters by necessity, allowing more people to participate overall. And as the Tour de France is filmed, thousands of messages will be memorialized on film, which, with Armstrong racing, will likely be watched over and over again.
Just as the messages will be captured on film, SMS is a great way to memorialize a message in general, even without the benefit of having the greatest cyclist of all time and major television network coverage. SMS can be stored on the web, creating a website that users can text into and forever have access to, memorializing messages for any number of causes. The tie-in of SMS to television and a creative web integration can create a lasting message — something that any advertiser can put to good use.
This campaign is a prime example of the right way to engage users in a meaningful way via SMS, consistent to the marketing message of telling your story, while empowering users by literally spreading their words of wisdom in yellow chalk for spectators to take in. Not only will those who already feel connected to the campaign, but they will also be more likely to tune in to broadcasts. To bolster this, Livestrong is taking advantage of SMS to alerts users when to tune in to see their message in chalk. They have created a dialogue in a meaningful way that does not feel contrived to the marketing message, but empowering in a way that a non-profit organization with a cause this big should feel.
Racers will follow the yellow-chalk road to victory, a road of inspiring words, causes and hopes for a cause bigger than the race itself. And that SMS has played a role in that makes it clear that 160 characters are worth thousands of memorialized words.
Say No to Berries 01/22/2009 11:20 AM
Do you “refresh” more than twice a minute? Do you wait in anxious hope to see the subject headings bolded or a number in parenthesis next to the word, “inbox?” Do you find yourself checking your email at inappropriate times – funerals, weddings, darkened theaters, on a date?
If any or all of your answers are yes, then you, my friend, are addicted. To email.
It seems a vast majority of the world is, as well. November 2006 Webster’s New World College Dictionary named “crackberry” the “New Word of the Year.”
Substituting SMS for lengthy Blackberry email correspondence has a number of benefits:
A few tips for breaking the addiction that I have found helped me when I realized I had succumbed to its power:
I am now living a mostly Blackberry-free lifestyle. Go ahead, give it a try. “Forget” your crackberry at home. Your friends might actually think you are listening for once when they talk to you. If you are still having difficulty letting go, there’s always rehab.
Txt to Go Green 12/10/2008 02:20 PM
How many scraps of paper do you generate in one day? Between writing down phone numbers, putting meeting reminder post-it notes on your computer, jotting down grocery lists… it all adds up. In a trashcan. Then in a landfill.
Paper — in all its many shapes and sizes — amounts to almost half of what we end up sending to landfills. However, if Americans recycled just one-tenth of their paper, it would save 25 million trees a year.
What if there was a way to cut down on actual paper? Forget the recycling part (OK, not really!). What if we didn’t even jot notes down at all? What if we tapped them into our cell phones instead?
SMS text messaging is the most widely used data application in the world with 2.4 billion active users. The obvious next step is to cut out paper and focus on technology to help the environment.
Since 2007, I began each year with the same resolution – to be paper free. Hopefully this year I can make it happen with some of the following tips:
Not only will it organize my life but I’m doing my part to help.