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SMS Stat Sheet

Popularized by American Idol voting - which produced over 78 million texts last season alone - brands everywhere are now launching keyword campaigns to capitalize on the instant visibility and feedback that SMS generates. Here are some eye-opening facts & statistics:

Percentage of people who text on a regular basis. Learn More

Graph of Texters
  • Mobile marketing is the fastest growing advertising medium in the world
  • SMS messaging is the most widely used mobile data service on earth
  • The world averages 1/4-trillion mobile-originated text messages each day
  • SMS usage triples that of MMS or WAP formats
  • In the month of Dec of 2007, Americans sent over 30 billion text messages
  • Text messages have a 95% read rate
  • 23% of SMS campaign messages are forwarded from consumer to consumer
  • SMS usage is skyrocketing in all age groups, with 25-34 year-olds showing the most rapid growth
  • Verizon Wireless alone delivered 58 billion text messages during the 1st quarter of 2008
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2WAYTXT Blog
2WAYTXT to be showcased at Mobile Monday Demo Night! - 01/25/10
Come learn more about and vote for 2WAYTXT tonight from 5:30—8:30pm at Mobile Monday‘s Demo Night event. For more details: http://2txt. more >
Mobile Making a Difference - 01/21/10
The catastrophic earthquake in Haiti on January 12, 2010 has left many in need, and the global response has yielded immediate financial support that is unprecedented, made possible by mobile technology and texting campaigns. more >
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